Jeffrey Gitomer - WikipediaLittle Book; Big Ideas Looking for a spark to reignite your passion for selling? Jeffrey Gitomer, author of The Sales Bible, has produced another gem. His lively style and straight talk make this book an inspirational motivator for salespeople who need to have a fire lit under them. Combining professionalism with humor, he presents more than a dozen principles of sales greatness. Gitomer combines colorful language with a punchy style to put the fun in the fundamentals of selling.
Little Red Book of Selling : 12.5 Principles of Sales Greatness: How to Make Sales Forever
Jeffrey Gitomer born February 11, in West Palm Beach , Florida is an American author, professional speaker, and business trainer , who writes and lectures internationally on sales, customer loyalty , and personal development. Gitomer attended Temple University , but left after his first year to attend the Goethe Institute in Berlin, Germany, where he studied languages. In a Time Magazine feature article, Gitomer quips about his college education: "I went on the six-year you-don't-quite-graduate program, which I completed successfully. Gitomer's books is their grounding in ethics. Success, for him, comes from the heart. He reminds us that top sales reps don't peddle; they solve problems and make customers laugh while offering them something they genuinely need.
I guess most of you would have heard of Jeffrey given that he has a number of best sellers on the market. If you are thinking of buying this book my review may help. If you already have the book this little review may serve to get you looking at the book again, and that would not be a bad thing. The book is short great, because it will get red , amusing great, because it will get red and engaging great, because it will get red. The fundamental ingredient of every sale is you, the sales person.. Even the chapter about value for your customer leans more towards discussing you, the seller.
People will only do business with others once they know them, like them, and trust them. The Little Red Book of Selling is like a pocket-reference guide for the salesperson who wants to learn how to sell their most important product of all— themselves. This book gives the reader There are at least three principles the author repeats, in one form or another, throughout the book. One principle is being prepared for the sale.
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Jeffrey Gitomer. Like Mao's book of political orientation, Gitomer recommends that you read his book of sales instruction over and over. And yet, most of its urgings may not need so many repetitions, since they are familiar and not hard to understand: "Work hard! Gitomer fans can be assured that this accessible bestseller reinforces his basic productive teachings about assertive selling attitudes and strategic preparedness, though it sometimes feeds a little too much into his star "guru" image. For instance, maybe it wasn't necessary to attribute pop-up quotes to him in his own book.
Taking this as a starting point I decided to take a look back through these books and try to determine what the underlying theme that unites them is. I have never been sold a lemon of a car that falls apart as soon as it leaves the lot, or a financial product that sunk quicker then the Lusitania. Gittomer is a veteran salesman, and writes a weekly sales column which reaches around three million readers. It is not a manipulative step-by-step manual that shows you how to trick and confuse your prospective customer until they are left with no option but to buy, but a manual on how to improve yourself. Gittomer attributes his success to ditching television, and spending the time improving yourself — reading, attending seminars, and public speaking. Each chapter ends with a handy summary to sum up the advice, and a few additional ideas to work with.
Subscribe RSS or Email. Categories: Marketing. Most business books only teach half of what you need to know to start and run a successful business. And guess what? And selling is far more important. At least, it is if you want to create a successful business that makes money.