Pure, white and no longer quite so deadly | Global | The GuardianThe 'Carmen Project' began in , with the construction of several full scale mock-up supermarkets in five different countries. In laboratories in Denmark, Holland, Britain, Spain and Germany, scientists painstakingly recreated the exact atmosphere of supermarkets, using indigenous retail designers, and indigenous products. Advertising free food in exchange for participation in the experiment, they soon had slightly overweight people plying trolleys up ersatz aisles, making very real decisions about what they were going to eat that night. What the bureau was out to prove is that 'white death', as sugar has been dubbed by its vocal opponents, has acquired an entirely unwarranted image as a health risk. And their view is, somewhat surprisingly given sugar's bad press over recent years, not without official support.
Pure, White, and Deadly
Look Inside. Aug 07, ISBN Aug 28, ISBN Lustig, the bestselling author of Fat Chance. Scientist John Yudkin was the first to sound the alarm about the excess of sugar in the diet of modern Americans. He explores the ins and out of sugar, from the different types—is brown sugar really better than white? In , Yudkin was mostly ignored by the health industry and media, but the events of the last forty years have proven him spectacularly right.
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The book and author suffered a barrage of criticism at the time, particularly from the sugar industry , processed-food manufacturers, and Ancel Keys , an American physiologist who argued in favour of restricting dietary fat, not sugar, and who sought to ridicule Yudkin's work. Two further editions of the book were published, the second after Yudkin's death in An expanded version appeared in , revised by Yudkin himself, to include much additional research evidence. In the book was re-published by Penguin Books with a new introduction by Robert Lustig to reflect the changed nutritional context that the book had helped to create. The book was first published in in New York by the publisher Peter H. Pure, White and Deadly was used for subsequent editions and is the title by which the book became known.